About
I'm Mike Wong. For the better part of two decades, I supported and led product growth strategy at Electronic Arts — scaling live service games for hundreds of millions of players worldwide across iconic franchises including Star Wars: Galaxy of Heroes.
That meant operating every lever of the growth stack, simultaneously, at scale: paid acquisition and UA financing, web monetization and DTC webshop infrastructure, live ops design, direct spend programs, and retention across D1 through D30.
Live service games are not launch-and-forget businesses. They're operating machines. I spent years inside one of the best — learning how growth compounds when you get the strategy right, and how fast it unwinds when you don't.
MWG Advisory is what I do now.
I work with game studios and app companies on the growth problems that compound. The ones where the wrong call at the strategy level costs months of execution. I advise on strategy. Your team builds.
Works best for
- Studios without VP-level growth leadership who need senior expertise on demand
- Founders who want a trusted sounding board with deep live service experience
- Funds performing diligence on gaming or app investments