MWG Advisory
Live service growth strategy for games and apps.
I work with studios and founders on the growth problems that compound — user acquisition, web monetization, and live operations. Senior strategy. Your team executes.
Get in touch →How I work
Diagnose
Growth audits, monetization health checks, and live service readiness assessments — delivered as a prioritized opportunity map your team can act on immediately.
Design
UA architecture, web monetization roadmaps, live ops calendars, reactivation playbooks, and product roadmap advisory. Strategy-only. No implementation overhead.
Guide
Monthly advisory retainers, fractional growth leadership, and investor advisory for funds and portfolio companies that need a gaming operator at the table.
What I advise on
About
I'm Michael Wong. For the better part of a decade, I ran growth strategy at Electronic Arts on Star Wars: Galaxy of Heroes.
That meant operating every lever of the growth stack, simultaneously, at scale: paid acquisition and UA financing, web monetization and DTC webshop infrastructure, live ops design, direct spend programs, and retention across D1 through D30.
Live service games are not launch-and-forget businesses. They're operating machines. I spent years inside one of the best — learning how growth compounds when you get the strategy right, and how fast it unwinds when you don't.
MWG Advisory is what I do now.
I work with game studios and app companies on the growth problems that compound. The ones where the wrong call at the strategy level costs months of execution. I advise on strategy. Your team builds.
Works best for
Get in touch
Engagements are structured as project-based work, monthly advisory, or investor relationships. Reach out to discuss what fits your goals.
mike@mwgadvisory.com